74% ARR increase and more powerful media technology

Copenhagen, August 30, 2022 (GLOBE NEWSWIRE) — ornotification no. 9–2022

Media technology company Hypefactors reports solid growth for the first half of 2022. Key figures are:

• ARR: 74% increase

• Revenue: 79% increase

Revenue for the period amounted to DKK 4,528 million, compared to DKK 2,530 million in the first half of 2021, corresponding to an increase of 79%. Earnings before interest, tax, depreciation and amortization (EBITDA) amounted to -0.198 million DKK compared to the first half of 2021, which showed an EBITDA of -2.231 million DKK. Hypefactors achieved an annual recurring revenue (ARR) of DKK 9.9 million for 30 June 2022, (30 June 2021: DKK 5.7 million) which is an increase over the last twelve months of 74%. The main commercial focus was on direct sales to enterprise customers using the complete media intelligence platform. Hypefactors is innovative media intelligence technology developed with artificial intelligence and machine learning to make communication impact measurable and optimize workflows through automated and easy-to-use solutions. A combination of the crawler’s unique in-house technology and partnership arrangements makes it possible to monitor everything from print, online and broadcast media to reviewing social media sites and platforms such as Facebook, Instagram, Twitter, YouTube, Pinterest and TikTok. In H1/2022, the platform was expanded, improved and refined, making the unique technology assets stronger than ever before.

Technical assets
The company launched its Names of Interest (NOI) technology in June 2022. The NOI technology is an implementation of Hypefactors’ proprietary AI-based Named Entity Recognition (NER) that has now been taken to a new level of accuracy and scale with NOI. NOIs are the media equivalent of ‘points of interest’ used in global navigation technology. NOI-based artificial intelligence automatically identifies and classifies names of products, services, companies, governments, foundations (or any legal body), countries, states, regions, cities, villages, monuments, persons, sporting events and special occasions that may find them useful. or interesting.

The story continues

By applying NOI enrichments directly and consistently to all global media data, Hypefactors lays a new technological foundation from which new levels of media monitoring accuracy can be achieved, new PR/comms product solutions can be built using NOI’s personalization and recommendations, and new solutions can be built for data-driven decision-making business segments such as marketing and finance.

In combination with the latest data enrichment additions to Hypefactors’ Atlastic media intelligence technology, incl. automated analysis of brand reputation and trust across all earned media mentions, the inclusion of automated NER technology is an important cornerstone of the total solution. NOI is powered by AI-based NER, developed by Hypefactors’ team of AI engineers and linguists. It builds on our pre-existing multilingual AI building methods also used for our Reputation-AI and Presence-AI. The proprietary approach contributes to Hypefactors’ unique technology assets and IP base. NOI is the key technology that takes media intelligence to the next level and is the cornerstone for a slew of innovative new product features planned for the second half of 2022 and 2023.

Income declaration, H12022

the balance CARD3June 0

Outlook and capital resources
Demand for comprehensive media intelligence technology solutions is expected to continue to grow. The company still expects to achieve an ARR in the range of DKK 10.5-12.0 million by the end of 2022. Continued investments in technology and commercial scale to ensure long-term ARR growth are expected to result in a negative EBITDA. The board of directors constantly seeks to optimize the company’s capital structure. To support business growth and strengthen capital and capital resources, a group of investors injected MDKK 6.0 into the company (in a private placement, capital increase) in combination with a conditional commitment from Vaekstfonden (Danish state investment fund) to issued a loan of MDKK 4.0. The first installment of the loan (MDKK 2.0) from Vaekstfonden was paid to the company in Q3, 2022.

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circle Hyperfactors A/S

Hypefactors is an integrated AI-powered Earned Media technology platform to support better media intelligence and reputation/trust management.

Hypefactors combine data, analytics, technology and tools to deliver a unified, easy-to-use experience. With all the tools to automate and facilitate the work, and all the facts to document the results. In addition to monitoring media across various media channels, the platform provides access to a variety of facts, including. automated documentation of the monetary value and quality assessment of each third-party media mention. The platform also features other time-saving tools, such as automatically generated media reports and a mobile app that gives access to real-time media mentions. The company is listed on the Nasdaq Growth Market in Copenhagen, Denmark.

For more information, please contact:

Casper Janns, CEO: Tel.: +45 20167481, e-mail: [email protected]

Pierre André Montjovet, Chairman of the Board: Tel: +41 (0)78 922 33 0,
e-mail: [email protected]

Hyperfactors A/S
Kronprinsessegade 8B
1306 Copenhagen K
Denmark
www.hypefactors.com

Certified counselor
Oaklins Denmark
Østergade 26B
1100 Copenhagen K
Kim Harpøth Jespersen, Partner, M +4552150243, email: [email protected]
www.oaklins.com

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