Building a business around a single niche product has always been a challenge, but since the introduction of GLP-1 drugs it has become harder.
“More than 1 in 10 Americans have used a GLP-1 drug for weight loss, a new survey by the RAND Research Group reveals. About 12% say they’ve used a GLP-1 drug like Ozempic, Wegovy or Zepbound, with the highest rates of use among people ages 50 to 64,” Drugs.com reported.
These drugs help people lose weight by helping them eat less.
“GLP-1s work by reducing feelings of hunger and hunger, slowing the process of emptying food from the stomach, and increasing feelings of fullness after eating,” according to research published in the National Library of Medicine.
Of the 12% who have tried drugs, another 14% are willing to give them a go, the survey found.
People on GLP-1 drugs, myself included, can still eat the occasional cookie, but your appetite decreases, and your eating becomes less impulsive.
And while there’s no direct data using GLP-1 to close the cookie-chain, the drugs are part of a broader shift toward more intentional eating.
This makes a challenging business — running a chain that sells cookies as its core product — even more difficult. History is littered with failed companies using some variation of this business model, and now Taylor Chip has joined that list, as it closed all of its locations following its February Chapter 11 bankruptcy filing.
Taylor Chip, a cookie brand that operates cafes in the Philadelphia area, filed for Chapter 11 bankruptcy in February and closed some of its stores.
“Building something out of nothing is taking risks, and not every bet pays off the way you expect,” Taylor Chip co-founder Doug Taylor told ABC27. “We’re proud of what we built in Philadelphia, even though it didn’t work out the way we hoped. This decision allows us to protect the heart of the brand, take care of our team and continue building for the long term.”
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Those efforts didn’t pan out, and the company has now closed all of its stores, sharing the news on its Facebook page.
“Overnight, 150,000 followers, millions of views, everything we built went to nothing. And for a bootstrapped company where every dollar counts, it’s not something you take back. All the swings we were taking needed to work. And it all stopped. Literally overnight,” the post said.
The chain has struggled over the years, it shared.
“For the last 2.5 years, we have been trying to align our ways… but month by month, things have become difficult, which has led us to this very, very difficult decision. It is incredibly difficult to close our doors,” it added.
