Americans are embracing Toyota’s electrified lineup at record levels

While there has been widespread discussion about the slow pace of fully electric vehicles in the United States, Toyota’s latest sales results tell a very different story about electrification as a whole. In 2025, the Japanese automaker achieved a milestone year in the US market, proving that battery-electric vehicles can withstand headwinds, as consumer demand for electrified powertrains remains exceptionally strong.

According to official figures, Toyota has sold a total of 1,051,397 electrified vehicles in the United States by 2025. This number includes hybrids, fully electric vehicles, and a small number of hydrogen fuel cell models. To put that in perspective, about 49 percent of all Toyota vehicles sold last year were powered by at least one electric motor.

Strong growth driven by hybrids

Compared to 2024, Toyota’s electrified vehicle sales are expected to increase by 19 percent, which is a substantial increase for a brand that is already operating on a large scale. The primary driver behind this growth is clear: hybrids.

A classic example of this is the Toyota Camry, which is currently only available as a hybrid in the US market. In 2025, the Camry recorded an impressive 316,185 sales, solidifying Toyota’s decision to fully commit to hybrid-only power in its most popular sedan.

The Toyota Corolla Hybrid also delivered its strongest sales year ever, reflecting the growing acceptance of hybrid technology among mainstream buyers. Meanwhile, the large SUV Toyota Sequoia, now sold exclusively as a hybrid, further bolsters Toyota’s electrification strategy by proving that even traditionally fuel-hungry segments can successfully transition to hybrid powertrains.

Battery-electric and hydrogen models remain niche

While hybrids are on the rise, Toyota’s all-electric and hydrogen-powered models tell a more modest story. The brand’s sole battery-electric offering, marketed under the Toyota BZ nameplate, saw sales decline by 15.9 percent year-on-year. Deliveries declined from 18,570 units in 2024 to 15,609 in 2025.

An even sharper decline affected the hydrogen-powered Toyota Mirai, where demand fell by 57.9 percent. Sales fell from 499 units in 2024 to just 210 units last year. However, in absolute terms, hydrogen models make up a very small part of Toyota’s overall sales picture in the United States.

These results make one thing clear: At least for now, hybrids are the backbone of Toyota’s electrification success, while full EVs and fuel-cell vehicles play a supporting role.

Lexus and the big picture

When results from Toyota’s luxury division are included, the impact of electrification is even more pronounced. Across Toyota Motor North America, electrified vehicles will account for 47 percent of total U.S. sales in 2025.

At Lexus, electrified models made up 35.6 percent of total sales, marking a new record for the brand. Lexus delivered 1,31,851 vehicles equipped with partial or full electrification, underscoring how hybrid systems are increasingly accepted even in the premium segment.

Combined, Toyota and Lexus deliver a total of 1,183,248 electrified vehicles to the US market by 2025.

Why it matters to the US market

From an industry perspective, these numbers are highly significant. They demonstrate what happens when a high-volume manufacturer converts its most popular models to hybrid-only configurations while simultaneously expanding hybrid availability across its lineup. The recent introduction of hybrid variants for traditionally rugged models like the Toyota 4Runner and Toyota Tacoma is likely to push these figures even higher.

Rather than betting everything on fully electric vehicles, Toyota’s multi-path strategy seems better aligned with current U.S. consumer preferences, where buyers seek improved fuel efficiency and lower emissions without the range concerns or charging concerns associated with EVs.

Approaching the 50 percent threshold

Given the current trajectory, it wouldn’t be surprising if electrified vehicles surpass 50 percent of Toyota’s U.S. sales by early this year. At this point, the question is not whether Toyota will cross that threshold, but when.

Often portrayed in the market as a coolness to electrification, Toyota’s results highlight a more nuanced reality: Americans may be wary of going fully electric, but they embrace electrification as it fits seamlessly into their daily lives.

This article originally appeared on Autorepublika.com and has been republished with permission by Guessing Headlights. AI-assisted translation was used, followed by human editing and review.