Anthem Blue Cross and Blue Shield Signs Business First for WiseChoice Health Care Alliance

Pictured l to r: Hunter Crigler, co-owner of Appalachian Foundation Services, and Drew Pollard of Business Solutions in Salem, VA.  (Photo: Business Wire)

Pictured l to r: Hunter Crigler, co-owner of Appalachian Foundation Services, and Drew Pollard of Business Solutions in Salem, VA. (Photo: Business Wire)

RICHMOND, Va., March 14, 2024–(BUSINESS WIRE)–Anthem Blue Cross and Blue Shield of Virginia announced last week that WiseChoice Healthcare Alliance has secured its first contract for the state’s health care solution for small businesses.

Appalachian Foundation Services of Roanoke, Virginia signed up its employees for health care coverage after hearing about the state’s new option that allowed small businesses to join as a large self-funded group. The WiseChoice Healthcare Alliance allows its participants to spread the risk of claims and lower administrative costs resulting in savings for employees and their families.

“This seemed like the perfect fit for us to finally be able to offer health care options to our employees,” said Hunter Crigler, co-owner of Appalachian Foundation Services. “Before WiseChoice, healthcare solutions were too expensive for us to even consider.”

Before WiseChoice, the Roanoke-based business had no group coverage and employees were left to choose their own insurance needs. Drew Pollard of Business Solutions in Salem, VA assisted the group in finding the right fit for the company.

“The WiseChoice Health Care Alliance is opening the door to the 90% of small business employers across the state who are charged with providing insurance options to their staff,” said Drew Pollard. “We are finally able to really help these thousands of business owners who have not been financially able to provide these benefits before and this is a great opportunity for Virginians.”

Formed out of a 30-year partnership between the Virginia Chamber of Commerce and Anthem Blue Cross and Blue Shield of Virginia, the WiseChoice Healthcare Alliance is designed to help foster healthcare engagement and literacy that will lead to improved long-term health and lower health care costs. Anthem Blue Cross and Blue Shield has a long track record of excellence in administering plans like WiseChoice in states like Georgia, Indiana, Kentucky, Missouri and Ohio.

“We are excited to be part of this solution for small business owners,” said Anthem Blue Cross and Blue Shield of Virginia President Monica Schmude. “Keeping our employees healthy is critical to the success of any business, and making health care affordable is the responsibility of many stakeholder groups, as seen in the WiseChoice Health Care Alliance. This is a great day for Anthem and the owners of businesses across the Commonwealth.”

Over the past year, the Virginia Chamber of Commerce has worked diligently with participating local chambers, the Virginia Farm Bureau and other associations to create the WiseChoice Health Care Alliance, seeing its launch in January of this year.

Employers gain access to the WiseChoice Health Care Alliance through membership in a participating local chamber of commerce, Virginia Farm Bureau or any trade association with the program. To qualify, employers must have between 2-50 employees, have their corporate headquarters located in Anthem’s Virginia service area, and be in good standing with the Virginia Chamber of Commerce, their local chamber participating or related association. Both the Virginia Chamber of Commerce and Anthem Blue Cross and Blue Shield of Virginia remain committed to developing an accessible and affordable health insurance option for small business employers in the Commonwealth.

Additional information for Virginia companies interested in joining the Alliance is available at wisechoicehealthcare.com or by contacting your local insurance broker.

About the Virginia Chamber of Commerce:

The Virginia Chamber of Commerce is the largest business advocacy organization in the Commonwealth, with more than 30,000 members. The Chamber is a nonpartisan, business advocacy organization that works in the legislative, regulatory and policy arenas to act as a catalyst for positive change in all areas of economic development and competitiveness for Virginia. Learn more at https://vachamber.com/.

About Anthem Blue Cross and Blue Shield of Virginia:

Anthem Health Plans of Virginia, Inc. trades as Anthem Blue Cross and Blue Shield of Virginia, and its service area is all of Virginia except for the City of Fairfax, the City of Vienna and the area east of State Route 123. Anthem Blue Cross and Blue Shield and its affiliates HealthKeepers, Inc. are independent licensees of the Blue Cross Blue Shield Association. ANTHEM is a registered trademark of Elevance Health. The Blue Cross and Blue Shield names and symbols are registered trademarks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Virginia can be found at www.anthem.com. Also, follow us @anthemBCBS on X, Facebook or LinkedIn.

Check out the source version at businesswire.com: https://www.businesswire.com/news/home/20240314212473/en/

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