Atmosphere to Stream X Games Aspen Event Live January 26-28, 2024

Get ready, action sports enthusiasts. The atmosphere is your boarding pass to all the X Games Aspen action.

AUSTIN, Texas, January 25, 2024–(BUSINESS WIRE)–Atmosphere, the leading CTV FAST platform tailored exclusively for businesses, has partnered with the X Games to broadcast the highly anticipated X Games Aspen live to businesses across the country from January 26-28, 2024. The move highlights Atmosphere’s commitment to bring more live events to sports enthusiasts.

The X Games Aspen event is known for its winter sports competitions. Expected to attract millions of viewers, this year’s event presents a tremendous opportunity for businesses to captivate their customers and reinforce their presence in these vibrant and dynamic environments. Atmosphere is the largest broadcast television platform for businesses, available in over 60,000 venues worldwide and reaching over 130 million viewers per month.

“We are excited to share that X Games has formed an innovative partnership with Atmosphere for the out-of-home distribution of X Games Aspen,” said Scott Guglielmino, COO of X Games, expressing his excitement about this collaboration. “With this growing partnership, Atmosphere and the X Games provide an incredible opportunity for people to witness exciting and competitive sporting events in their everyday gathering places. This allows them to enjoy these events with their friends and loved ones. , creating unforgettable moments.”

“Atmosphere is the world’s leading out-of-home entertainment company, and bringing the X Games to our platform is a testament to that,” said Blake Sabatinelli, CEO of Atmosphere. “Our passion for these games drives us to ensure that fans can access their favorite events anywhere, anytime. The X Games Aspen live stream is just the beginning. We plan to continue to grow in this content category and to bring more live events that can be watched on TVs outside the living room in the future.”

Atmosphere’s innovative technology and extensive distribution network across the US make it a preferred choice for businesses looking for entertainment solutions. Following the success of X Games California and through the upcoming X Games Aspen live events, Atmosphere aims to further demonstrate its live event broadcasting capabilities and provide successful executions as examples for future partners and advertisers.

“Atmosphere is more than just a platform; it’s a seamless solution for businesses looking for engaging, adrenaline-pumping entertainment,” added Sabatinelli. “As we continue to expand our customer base, we are excited to bring the excitement of X Games Aspen to businesses and their customers nationwide.”

Atmosphere has breathed new life into television screens in public settings, transforming what was once a neglected entertainment and marketing avenue, such as bars, restaurants, gyms and doctors’ offices. By presenting dynamic, relevant content coupled with innovative marketing opportunities, the platform offers broad reach and precise targeting. Atmosphere’s ad-supported audio-optional content now captivates over half of US adults over 18 across its more than 60,000 venues, reaching nearly 130 million unique viewers — surpassing every rival FAST platform in viewership.

For more information, visit the Atmosphere website.

Follow Atmosphere on LinkedIn, Facebook and X.

About the Atmosphere

Atmosphere is a leading CTV FAST platform tailored exclusively for businesses, offering more than 40 original and partner TV channels focused on sports, news and entertainment. The platform, which has been named to the Deloitte 2023 Technology Fast 500, Fast Company 2022’s Most Innovative Companies and Forbes’ Next Billion Dollar Startups, is designed to engage with viewers outside the living room and provide marketers with an to reach the audience. in the countries they frequent. For more information, visit www.atmosphere.tv.

Check out the source version at businesswire.com: https://www.businesswire.com/news/home/20240125291466/en/

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