– The guide titled “By Emirati Women” lists various businesses that are part of Brand Dubai’s “Proudly from Dubai” network
– The initiative is part of Brand Dubai’s efforts to increase the visibility of innovative businesses at home
Brand Dubai, the creative arm of the Dubai Government Media Office, is marking Emirates Women’s Day 2022 with the launch of an interactive guide featuring 100 innovative businesses created by Emirati women.
Entitled “From Emirati Women”, the comprehensive guide celebrates the distinguished achievements of Emirati women entrepreneurs and their active roles in various sectors in the UAE. The unique guide was launched as part of Brand Dubai’s ‘Proudly from Dubai’ initiative, which aims to increase the visibility of promising businesses in the country.
Marked annually on August 28, Emirates Women’s Day was launched by Her Highness Sheikha Fatima bint Mubarak, Chairperson of the General Union of Women, President of the Supreme Council for Motherhood and Childhood and Senior Chairperson of the Family Development Foundation , to recognize Emirati women for their dedication, strength and achievements that have helped shape the nation. This year, the event is being held under the theme ‘Inspiring Reality, Sustainable Future’.
Women’s entrepreneurship in Dubai has seen tremendous growth. Emirati women entrepreneurs have shattered many stereotypes, firmly establishing their businesses as powerful engines contributing to the country’s economy. The ‘By Emirati Women’ guide aims to support Emirati female entrepreneurs who have broken the glass ceiling and mirror the city’s entrepreneurial success. The guide lists 100 women-owned small and medium enterprises (SMEs) in the fields of fashion, food and beverage, photography, floristry, jewellery, design and event planning.
Shaima Al Suwaidi, Director of Brand Dubai, said: “The ‘By Emirati Women’ guide, launched on the occasion of Emirates Women’s Day, not only commemorates successful Emirati women entrepreneurs, but also shines a spotlight on inspiring local businesses in ‘ Proudly of the Dubai Network who have achieved tremendous success with their creative concepts. Emirati women continue to make the nation proud with their ability to take on new leadership roles and positions. By setting up businesses in new sectors, the women of Emiratis have proven they can succeed in any field they choose. The launch of the guide is a reflection of the importance Brand Dubai places on supporting start-ups on their entrepreneurial journey.”
Female entrepreneurs whose businesses are featured in the guide expressed their appreciation for the support they continue to receive from Brand Dubai as members of the ‘Proudly from Dubai’ network. They said the network has helped expand the reach of their businesses in the community and added that by shedding light on their own entrepreneurial experiences, the guide will serve as a source of inspiration for other women who are also keen to start their own businesses. .
“Proudly from Dubai” is an initiative of Brand Dubai that aims to show local and global audiences the success stories of exciting and innovative businesses born and initiated in the Emirates. It also tells the story of innovation and creativity that shapes Dubai’s business and entrepreneurial culture. As part of the initiative, Brand Dubai offers businesses in the network local and international media exposure, space provision and networking opportunities.
To view the ‘By Emirati Women’ guide, please visit the following link:
https://branddubai.ae/ProudlyFromDubai%20_%20EmiratiWomensDay.pdf