Broadcast companies expand sales and OEM initiatives by two

PHILADELPHIA, Aug. 26, 2022 (GLOBE NEWSWIRE) — Stream Companies, the leading full-service, fully integrated and data-enabled advertising agency, today announced the appointment of Lisa McGuire as the new vice president of OEM partnerships and Christian Salazar as the director of sales. The hiring follows an impressive boom for the company after emerging from the challenges of the Covid-19 pandemic. Stream was recently named to the Inc. Fastest Growing Companies list. 1,000 for the 15th time, while 2022 marks an impressive 26 consecutive years of growth for the Philadelphia-based agency.

“We are excited to bring Lisa and Christian’s experience and skills as leaders to our growing OEM and sales teams,” said David Regn, chief executive officer at Stream Companies. “Their strategic direction, drive, creativity and passion will be essential to further scale our partnerships, OEM relationships and overall sales growth.”

Incoming vice president of OEM partnerships Lisa McGuire brings deep experience from the world of automotive manufacturing. She most recently spent five years with CAI as account director for Ford/Lincoln and FordDirect, following a long tenure as market area director for FordDirect. Lisa brings extensive knowledge and strong relationships with dealers, peers and OEM teams, enabling Stream’s customers to rapidly expand their OEM partnerships.

“Data is driving change for OEMs, and Stream has consistently proven its value as a strategic partner for these organizations,” said Lisa McGuire, vice president of OEM partnerships at Stream Companies. “I was drawn to Stream by their outstanding technology and industry-changing products. I am excited to build new relationships with OEMs and create stronger partnerships for Stream across the industry.”

Christian Salazar joins Stream Companies with deep roots in both the advertising and automotive industries. Christian spent close to a decade of his career in automotive retail, moving from service concierge to F&I director in that time. From there, he moved into automotive technology, advertising sales and sales management and quickly became a thought leader and respected voice within the industry. He then went on to assume the role of GM at a Ford dealership in Kansas City before returning to the agency world to use his voice for Stream’s broad lineup of full-service and ad technology solutions.

“I was looking for a company that was able to adapt during these last two years, and growing market share and offering solid advertising ideas during the events of 2020 and 2021 seemed like an impossible task,” said Christian Salazar, sales director at Broadcasting Companies. “Stream was able to retain their customer base and continue to win business in the face of the challenge. I knew this was a company I wanted to be a part of.”

About Stream Companies
Stream Companies is a full-service, fully integrated, technology-driven advertising agency. With over 26 years of consistent growth and experience in digital advertising and marketing, Stream Companies uses a data and solutions-oriented approach to deliver retail traffic and results to businesses across the US

Stream has partnered with over 2,000 businesses across multiple industries, including automotive, education, healthcare and finance. Automotive customers include some of the largest public and private companies in the United States. To learn more about Stream’s offerings, visit


Subi Ghosh
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The photos accompanying this announcement are available at

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