Cosmopolitan magazine’s hyperfocus on its audience makes it sell travel: Travel Weekly
Arnie Weissmann Perhaps tour operators were wondering why Nancy Berger was attending the USTOA Annual Conference and Marketplace last December. Berger is senior vice president and publisher of Hearst’s Youth and Wellness Group, which includes Cosmopolitan, Men’s Health, Women’s Health and Seventeen magazines, as well as Clevver, a YouTube-based programming brand. In August, every question …
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