The company was also crowned the best data and analytics provider, while remaining the top field services provider for the second year in a row
DALLAS, August 29, 2022 /PRNewswire/ — Dynatathe world’s largest first-party data platform for insights, activation and measurement, announced today that the company received multiple first-place rankings in GreenBook’s 2022 Business & Innovation GRIT Report, considered a key benchmark of the market research industry’s leading innovators. Dynata was recognized as Supplier No. 1 overall Most Innovative. The company also won first place in the Data and Analytics Providers category, following three consecutive top-three finishes, while maintaining its first-place ranking in the Field Service Providers category.
Dynata’s commitment to consistently deliver innovative solutions to customers and its ability to meet their ever-evolving needs has never been more important as their paths to growth are more complex than ever. Using the latest artificial intelligence technology and machine learning applications to power real-time solutions, the company enables customers to make always-on, data-driven decisions at the speed of business. Industry-leading innovation and Dynata’s ability to use data science across the marketing continuum—to uncover insights, connect data, activate campaigns, and measure performance—support customer growth at every step .
Dynata’s top rankings in the Data & Analytics Provider and Field Service Provider categories attest to the company’s industry leadership not only in delivering high-quality, fully permissioned first-party data – spanning nearly 70 million members B2B and B2C – but also the ability to connect data, model and create custom audiences for campaign activation and build unique ad measurement solutions at scale. The quality, scale and depth of data that Dynata provides – including automated quality and anti-fraud technology solutions – form the cornerstone for accurate quality insights.
“We are proud to be recognized by the industry not only for our commitment to excellence and innovation, but also as market leaders in categories that represent the core strengths of our business,” said Gary S. Laben, CEO of Dynata. “This recognition validates our ongoing strategic transformation that positions Dynata for future success as we remain focused on delivering industry-leading innovations to clients through the depth, breadth and quality of our data and our increasingly advanced analytics capabilities. advanced.”
The GRIT Report’s annual Top 50 list uses a total of responses from market research suppliers, customers and knowledge professionals, including 2,701 interviews completed worldwide. As a peer-based survey, GreenBook considers it a good proxy for business growth, a useful snapshot for strategic planning, and a key metric used to assess a company’s market position.
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that includes nearly 70 million consumers and business professionals worldwide, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for accurate, reliable quality data. The company has built innovative data services and solutions around its powerful first-party data offering to bring the voice of the customer across the marketing continuum – from discovering insights to activating campaigns and measuring ROI. cross-channel marketing. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate clients in North America, South America, Europe AND Asia-Pacific. Learn more at www.dynata.com.