Hagerty celebrates 40 years of cars, culture and community with ‘Keepers of the Flame’ campaign honoring the love of cars

TRAVERSE CITY, Mich., March 27, 2024 /PRNewswire/ — Hagerty, Inc . (NYSE: HGTY), an automotive enthusiast brand and leading provider of specialty auto insurance, is celebrating its 40th anniversary this year with the launch of a year-long creative campaign titled “Keepers of the Flame.”

40th Anniversary of Hagerty: Bearers of the Flame40th Anniversary of Hagerty: Bearers of the Flame

40th Anniversary of Hagerty: Bearers of the Flame

Hagerty has built its reputation through an unwavering commitment to car-loving communities. What began as a specialty insurance company four decades ago now includes a trusted marketplace for buying and selling collector cars, a driver’s club with exclusive membership benefits and an entertainment center for passionate car enthusiasts.

“People care deeply about the things they love, and for more than 67 million automotive enthusiasts, that love is cars,” said McKeel Hagerty, CEO of Hagerty. “It’s a testament to the enduring appeal of automobiles and the culture that surrounds them. I’m proud to know that the passion for cars is as alive as it was 40 years ago, and that Hagerty is playing a vital role in preserving that car community. lovers for the next 40 years.”

Keeping the flame alive
The Keepers of the Flame campaign is an ode to the passion millions of people share for cars and driving, and a signal to the automotive world that Hagerty has “a lot left in the tank” for the next 40 years. The campaign celebrates all the people who fuel Hagerty – its employees, members, partners and the automotive enthusiast community as a whole – with original creative content delivered across all owned channels, including print, digital and social media, with a message that honors the love of the car.

Additional activities include a 40th special anniversary section of Hagerty Drivers Club magazine and an online auction focused on Hagerty Marketplace’s anniversary this summer, featuring some of the most iconic cars from the RAD era – 1984 – honoring not only the year Hagerty started, but connecting this offer with Hagerty’s RADwood lifestyle events celebrating the 80s and 90s.

Managing Cultural and Community Relations
Since its founding, Hagerty has invested more than 22 million dollars in preserving car culture for our generation and generations to come. This includes the creation of a national non-profit Hagerty Drivers Foundation (HDF), which has recently provided 50,000 dollars in grant funding for students pursuing automotive restoration opportunities and more than 500 grants for future drivers to obtain driver’s education, including $150,000 in grants this year. In addition, HDF has added 34 historic vehicles to the National Historic Vehicle Register, the only federally recognized program that documents and celebrates America’s most important automobiles, preserving their legacy in perpetuity at the Library of Congress.

Follow along as we celebrate 40 years of Hagerty by connecting with us Facebook, Instagram, I tweet AND LinkedIn. Additional details can be found at www.hagerty.com/lp/40th-anniversary.

About Hagerty (NYSE: HGTY)
Hagerty is an automotive enthusiast brand dedicated to saving driving and fostering car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, comprehensive events and custom automotive entertainment to the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the UK and is home to the Hagerty Drivers Club, a community of over 800,000 car enthusiasts. For more information, please visit www.hagerty.com or connect with us at Facebook, Instagram, I tweet AND LinkedIn.

Hagerty's 40th AnniversaryHagerty's 40th Anniversary

Hagerty’s 40th Anniversary

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SOURCE Hagerty

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