Hot and cold coffee trends from recycling to cold drinks to energy drinks

According to the National Coffee Association, specialty coffee consumption in the US reached a five-year high in 2021, with 43% of coffee drinkers choosing specialty options the day before the survey – up 20% between January 2021 and January 2022.

At the same time, cold drinks and iced coffee and ready-to-drink options all gained traction with consumers turning to beverages for a variety of reasons, ranging from function, to a desire for a different kind of drinking experience. , convenience and many more.

To better understand how these shifts are creating opportunities and challenges for stakeholders in the coffee segment, Westrock Coffee’s executive vice president of global knowledge and innovation Kyle Newkirk joined us on this episode of the “Sup-To- Nuts” of FoodNavigator-USA from IFT’s FIRST annual conference in Chicago earlier this summer.

As one of the largest providers of coffee, tea, flavors, extracts and increasingly ingredients, Westrock Coffee is uniquely positioned to spot emerging opportunities for industry players ranging from in-store CPGs grocery and convenience to food service and restaurants. Among the trends Newkirk says he’s most excited about is a growing demand for better-for-you options, including zero-sugar energy drinks, new formats like iced coffee, prepackaged options and opportunities to use more much of the coffee factory to produce. new recycling options.

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