Imagine Entertainment Partners with Screenvision Media and Strax Networks to Create Interactive Augmented Reality (AR) Content for Film Retailers and Marketers

The exclusive AR experience begins October 1str in the selection of Michigan Magine Locations

NEW YORK, August 23, 2022 /PRNewswire/ — Emagine Entertainment, Inc., an innovator in luxury theaters, has announced a new partnership with Screenvision Media, a national leader in providing comprehensive advertising and content representation services to movie theater exhibitors, and Strax Networks, a leader in augmented reality technology, to create an industry-first platform that connects a physical theatrical experience with the digital world. The platform will debut in October exclusively at select Michigan Emagine locations.

Augmented Reality (AR) is the integration of digital information technology and methods that allows users to experience real-world objects and environments with generated 3D perceptual information superimposed on it in real time. AR technology developed by Strax Networks and their platform, StraxARâ„¢, will connect Emagine guests to exclusive engaging digital experiences, including promotions, games, videos, trailers, music, special messages and private offers from select sponsors via Screenvision Media.

To engage with these experiences, Emagine guests will download the StraxAR app, available for both iOS and Android devices. This unique technology allows movie theater items like tubs of soda and popcorn to come alive for the experience. When a guest opens the StraxAR app and points it to various logos on a soda cup or tub of popcorn, or other designated elements, a specific AR experience is activated creating a unique and engaging digital guest interaction.

Under the terms of the agreement, Emagine will have an exclusive window for the application of this technology in cinemas.

“We are very excited to continue to innovate and bring this exclusive AR experience to our guests,” said Anthony LaVerde, CEO of Imagine Entertainment. “Together with Strax and Screenvision Media, we are creating a unique live channel experience that connects our guests to a wide variety of engaging digital content with limitless possibilities.”

“Applying our technology to this new environment opens up so many doors for creative content development that will be a game changer for this industry,” said Eric SingletonCEO of Strax Networks Inc.. “Emagine guests are in for a real treat.”

“We are grateful to Emagine for joining this partnership,” said John Sharela, CEO of Screenvision Media. “This innovative technology from Strax will allow us to work with our advertising partners to create additional value for their brands as they discover new ways to engage their customers with rich experiences that drive business.”

To learn more about Emagine Theatres, visit

Questions for the media:
CONTACT: Dawn Kelley, Expand Marketing Group for Emagine
PHONE: 734-765-1429
E-MAIL: [email protected]

CONTACT: Steve Kranz, Strax Networks
PHONE: 415-570-8269
E-MAIL: [email protected]

CONTACT: Royal Raisin, CRWN Partners for Screenvision Media
TELEPHONE: 312-399-1959
E-MAIL: [email protected]

CONTACT: Eric Singleton, Strax Networks
TELEPHONE: 4155708269
E-MAIL: [email protected]

About Emagine Entertainment:

Emagine Entertainment subsidiaries own and operate luxury theaters Michigan, Illinois, Indiana, MINNESOTAAND Wisconsin. Emagine operates theaters with a combined 30,068 seats and 342 screens. Imagine led the way in bringing luxury theaters to the metropolis Detroit the market. Emagine enjoys the honor and distinction of being declared “Best Cinema” for several years by Detroit Free Press, The Detroit NewsAND WDIV television. Emagine has been named “The Best Theater to See a First Film” by Detroit Hour magazine consecutively for the last 9 years. Please visit

About Strax Networks Inc.:

Strax Networks Inc. is a leader in augmented reality and applies its technology to bring together the physical and digital worlds for educators, brands, artists and their audiences – creating immersive engagement, learning, retention and conversion. Augmented reality now has a proven platform to build on: StraxARâ„¢ is the only augmented reality platform currently ready for mass scale and adoption by big brands. Visit us online at

About Screenvision Media:

Headquartered in New York, NY, Screenvision Media is a national leader in providing comprehensive advertising and content representation services to top movie theater exhibitors, sports venues, electronic gaming platforms and other live events and environments. The Screenvision Media cinema advertising network includes 13,700 screens in 2,000+ theater locations in all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibiting companies.


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SOURCE Strax Networks Inc.

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