Meghan Markle believes the name of her new lifestyle brand, American Riviera Orchard, is “perfect” and “authentic for her”, a source reveals, as PR experts suggest the duchess may have left out her name due to its declining popularity in the US.

Meghan Markle believes the name of her new lifestyle brand American Riviera Orchard is “perfect”, it was reported today, as a PR expert suggested the duchess may have chosen not to include her own name due to her increasingly popular popularity in the United States.

Meghan, 42, launched American Riviera Orchard in a stunning social media video last week, with the new company established. to coincide with a new Netflix cooking show in which she appears.

Royal watchers immediately branded the name “pretentious” and a “word salad”, with former Dragons Den star Duncan Bannatyne stepping in to dismiss it as “nonsense”.

But the duchess is said to defend the name, with a source insisting it seems “authentic” to her. The source told People: ‘Meghan thinks the name American Riviera Orchard is perfect. It feels authentic to her. She can’t wait for the website to launch.”

Sean O’Meara, founder of public relations firm Essential Content, predicted that Meghan’s decision not to include her own name in the brand could be a reflection of her declining popularity in the United States.

Meghan Markle (right, with Prince Harry) thinks the name of her new brand is

Meghan Markle (right, with Prince Harry) thinks the name of her new brand is “perfect,” according to a source

The name American Riviera Orchard has been described by critics as a

The name American Riviera Orchard has been described by critics as a “word salad.”

Meghan, 42, launched American Riviera Orchard in a stunning social media video last week.

Meghan, 42, launched American Riviera Orchard in a stunning social media video last week.

A poll published last month by Newsweek found Meghan was liked by 31 percent and disliked by 30 percent, giving her a net approval rating of plus one. This was a major drop compared to December, when she was plus 15.

O’Meara told MailOnline: “Meghan and Harry’s collective and individual approaches to ‘personal branding’ have been gradually changing since the backlash to their Netflix documentary.

‘Each of them has been less enthusiastic about associating their names and images with the projects they are working on.

‘Last summer, PR advisers speculated that this could be due to advice from their own team, which seemed to have urged them to step away from the limelight.

“With that in mind, Meghan launching a lifestyle brand that does not include her name or image appears to be in line with recent focus.

“I think this ‘private label’ approach is a way to limit the amount of exposure Meghan gets, while allowing the brand to form its own personality. Think Gwyneth Paltrow’s ‘Goop’ for a similar approach.

“When necessary, Gwyneth can promote the brand with the weight of her celebrity, but the brand is not inextricably linked to her.

‘Often, taking steps to keep a founder separate from the brand they launch is done with an eye toward an exit strategy. It is easier to sell a brand when it does not depend on a single person for its presence in the market.”

The comments come as Harry and Meghan were “demoted” on Buckingham Palace’s official website last night.

Despite having bitterly quit as senior royals in January 2020, the Duke and Duchess of Sussex’s full and separate profiles had remained alongside the rest of the royal family until yesterday morning.

Last night those photographs and biographies briefly disappeared.

Within half an hour they were replaced by a much smaller joint biography at the bottom of the page, below the Duke of York. The Sussexes’ entry now says they have stepped back as royals, with just a couple of short paragraphs about each of them.

Despite growing public anger over their continued inclusion, the Palace has always dodged questions about why their details remained online despite the couple stepping down from royal duties four years ago and launching repeated attacks on the Royal Family in interviews. print and television.

The brand's promotional materials make no attempt to hide Meghan's royal ties, and her Instagram profile includes the caption

The brand’s publicity materials make no attempt to hide Meghan’s royal ties, and its Instagram profile includes the caption “by Meghan, the Duchess of Sussex.”

It has been suggested that the press office was “slowly” updating the website following Queen Elizabeth’s death and would “do so in time”.

Harry’s original profile described him as fifth in line to the throne and the youngest son of the king and Diana, Princess of Wales. His 2,700-word biography included details of the prince’s early life, his education and his military career and was peppered with glossy photographs.

He also presented details of his work in creating the Invictus Games, his work on the issue of children with HIV and sports initiatives.

There was also an entire section titled “supporting the monarch,” which included her time as a royal for her late grandmother, Queen Elizabeth.

He claimed he represented her at events in the UK and abroad, as well as attending state and ceremonial occasions, including commemorative events.

Meghan’s separate profile was slightly shorter (around 1,300 words) and included her education and acting career, as well as the charitable commitments she made during her brief time as an active member of the Royal Family.

Interestingly, there was no mention of her parents, including her estranged father, Thomas Markle.

However, in what many will see as a marked downgrade of their status, the couple now only share a joint bio showing a photo of them arm in arm on a South African beach, with a combined word count of just 577.

They are the only married members of the Royal Family who do not now have their own individual profiles. Harry includes just a few words about his birth and upbringing, as well as his career in the Armed Forces and his work with the Invictus Games.

Meghan simply says she was an actress and ran a website, as well as briefly listing her endorsements as a working royal and her official titles.

Meghan’s new project is said to have been in the works for over a year and features “all the things that are close to her heart.”

Their new entry begins by stating that they stepped back as royals in January 2020 and concludes with the three official statements released by Buckingham Palace between 2020 and 2021 confirming their departure. However, in a classy move, the Palace also included a link to Harry and Meghan’s new website.

The link reads: “Information about the Duke and Duchess of Sussex’s current work can be found on their official website: Sussex.com.”

Sources insisted that the changes should not be seen as a snub, but rather a long-overdue update. The Duke of York’s entry was also updated last night, putting the seal on his fall from grace.

In what will no doubt be another humiliating descent, his greatly shortened biography now begins with the announcement of his retirement from public life, which came after the Jeffrey Epstein scandal, and Queen Elizabeth’s decision to strip him of his military affiliations. and royal patronages. Buckingham Palace declined to comment last night, but noted that the design and content of the website are updated “from time to time”.

A source said the couple’s separate pages had been merged into one as part of a routine content update.

A “technical glitch” meant it took a while for the system to update to include the new joint profile.

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