Meghan Markle‘s lifestyle brand, As Ever, is reportedly selling fast, with claims that nearly one million jars of the fall spread were produced following strong demand.
A brief website glitch exposed huge inventory levels, reflecting remaining stock from a major product ahead of global expansion.
Meghan Markle is also planning a lifestyle cookbook for spring 2026, aligned with a broader expansion into homeware, candles and additional products.
Meghan Markle scales lifestyle brand globally after producing nearly one million jars of fruit spread.
Lisa OConnor/AFF-USA.com/MEGA
Meghan is reportedly turning her star power into serious commercial success, with claims that around one million jars of her lifestyle brand’s fall spread have already been produced, and plans are underway to take the business global.
This week, online users discovered an apparent technical error on the Duchess of Sussex’s Age Ever website that briefly exposed internal inventory levels.
The discovery sparked chatter on Reddit, where some users initially interpreted the large stock numbers as evidence that the products weren’t selling as expected.
One item in particular, the Signature Fruit Spread Gift Box, showed 137,000 units still available. But according to the new report, that figure actually represents leftovers from an initial production run of 1 million jars.
At £31 ($42) per gift box, it puts revenue from that single product line at around £26.7 million ($35.9 million).
A source familiar with the brand’s performance described demand as exceptionally strong, saying: “I think it’s fair to say the business is not only successful, it’s flying off the shelves.”
The website glitch always exposes inventory levels as short before applying purchase limits
Meghan Markle in Colombia
Inventory statistics began to appear after users tried to add unusually large quantities of items to their shopping carts, causing the site to reveal maximum stock limits.
The method was reportedly first identified by a Reddit user who attempted to add 200,000 units of multiple products at once, triggering a wave of copycat attempts.
Screenshots shared online show hundreds of thousands of lifestyle products in circulation, including spreads, teas, honey, candles, and food garnishes, and thousands of wine bottles tied to the brand’s beverage venture.
If accurate, the numbers show production volumes far beyond what many would associate with a “small-batch” operation.
After the information spread, the website was quietly updated. Purchase caps were introduced, limiting customers to small quantities per order, and the inventory loophole was closed.
Attempts to add excessive quantities now return error messages or prompt to contact customer support for bulk purchases. The company has not publicly addressed the issue.
Meghan Markle scales production to meet global demand ahead of international brand expansion
Prince Harry and Meghan visit the One Year to Go event for the Invictus Games 2025, Day 3, Vancouver, Canada – 16 February 2024
In a recent interview, Meghan admitted to a significant increase in production as she prepares to expand the brand beyond the United States.
He explained that initial sales repeatedly exceeded expectations, forcing the team to scale quickly.
What began as conversations about producing a few thousand units quickly escalated into an order for a million jars, a milestone he described as “an incredible thing for any small business and any start-up.” Bloomberg’s “Circuit.”
Sources suggest that the mass production is part of a wider international rollout strategy. With strong holiday sales and continued demand, insiders believe inventory should increase further as the brand launches in new markets.
However, despite the headline-grabbing revenue figures, Meghan is unlikely to pocket the full profit. Industry insiders note that earnings are shared with business partners, including Netflix, with a significant portion also being reinvested in expansion operations.
Duchess plans major lifestyle cookbook
Prince Harry and Meghan tour the One Year To Go program for the Invictus Games 2025, Day 2, Whistler, Canada – 15 February 2024
Meanwhile, Meghan is reportedly set to publish her first book aimed at adult readers in 2026, according to new claims, although it won’t be a memoir.
Instead, sources say the Duchess of Sussex is preparing a cookbook inspired by her Netflix series “With Love, Meghan.”
The project has been described as lifestyle-focused, focusing on everyday entertainment rather than food, hosting, and personal storytelling.
The book is expected to feature a selection of accessible recipes, including her “Single Skillet Spaghetti,” “Rainbow-Themed Fall Salad,” and her signature jams and marmalades.
It may also include practical advice on hosting at home, a theme that played a central role in her recent TV work.
Meghan Markle’s cookbook will be released alongside more lifestyle products, a source reveals
Prince Harry and Meghan Markle announced they will visit Columbia, Montecito, California
Insiders suggest that the cookbook is set for a spring 2026 release and will likely coincide with the expansion of Meghan’s Age Ever brand.
That expansion is expected to go beyond food with a strong emphasis on candles and other homeware products.
Cited by a source Daily Mail Meghan said she plans to launch a wider lifestyle launch in early 2026, combining the publication with new product launches.
“Meghan is eyeing a cookbook for early 2026, and there will be more lifestyle products coming in the spring,” the insider noted.
Food will remain a core part of the brand, but the range is expected to broaden significantly.