Amazon, the e-commerce stock soars as shoppers look for Black Friday deals
E-commerce retail stocks led the sector on Black Friday as the biggest holiday shopping days of the year got underway.
Amazon ( AMZN ) and Target ( TGT ) rose 1.3%, and Walmart ( WMT ) added 1%. Online pet retailer Chewy ( CHWY ) also rose 1.4%
Department stores such as Macy’s ( M ), which reports earnings next week, and Kohl’s ( KSS ) also saw gains.
Among apparel brands, Abercrombie & Fitch ( ANF ) and Victoria’s Secret ( VSCO ) both popped more than 3%. However, other brands such as Gap ( GAP ) and Urban Outfitters ( URBN ) were closing in on the early market.
Vivek Pandya, chief analyst at Adobe, told Yahoo Finance that he expects Black Friday to kick off a strong holiday shopping season, with consumers expected to spend $253 billion during the period.
According to Adobe, consumers have already spent $6 billion on Thanksgiving.
“We have consumers leaning into the online space to get a sense of where their best discounts might be,” Pandya said. And given the consumer and how they’re organizing and spending events, we really expect a lot of momentum for Black Friday today.”