New Haven-area black business owners reflect on entrepreneurship, see bright future

NEW HAVEN — When Sheena Postell noticed that everything was going virtual due to the COVID-19 pandemic, she took advantage of the opportunity by starting a social media company earlier this year.

Although Postell was reluctant to quit her full-time job to pursue entrepreneurship, she said the pandemic pushed everyone against the wall to the point where people began to believe in their dreams. Her startup is called Bilonn’s Vision.

“At the end of the day, failure is just an experience added to my resume — so if it fails, it fails, but if it goes, it goes,” Postell said. “I’d never know unless I tried.”

About half a year since Postell put about $1,200 to $2,500 into her business, she said she’s seen a huge turnaround and it was “the best decision I ever made.”

“I definitely see us at the table,” Postell said of the future she envisions for black entrepreneurs. “I definitely see black women and men of entrepreneurship making a big, bigger statement in this country and more so that corporations can open the door for us and take more seats at the table.”

As Black Business Month comes to a close, local owners reflected on the challenges they faced starting a business and navigating the COVID-19 pandemic, highlighting community support and networking as keys to success.

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