Oticon introduces the world’s smallest hearing aid with BrainHearing™ technology

SOMERSET, NJ–(BUSINESS WIRE)–Hearing aid manufacturer Oticon, Inc. is launching Oticon Own™, a new family of custom hearing aids. Developed for maximum discretion and superior sound quality, Oticon Own is a fully customized in-ear hearing solution. Harnessing the power of Oticon’s innovative BrainHearing™ technology, Oticon Own is the world’s first custom hearing aid with a deep neural network* that works more like the brain because it learned through experience.

“Oticon Own features life-changing technology that captures the power of BrainHearing to deliver a personalized listening experience that allows people with hearing loss to focus on what matters most, with complete confidence,” said Oticon President, Gary Rosenblum.

Oticon Own – life-changing technology in discreet styles

People come in all shapes and sizes, with unique interests, hobbies and lifestyles that require personalized hearing care. Oticon Own offers a personalized experience to fit different lifestyle needs with styles ranging from a full shell to Oticon’s smallest IIC (invisible-in-canal). The line is available in five styles, performance levels and different colors to match hair and skin tone, providing a truly personalized listening experience.

Designed with lifestyle factors in mind, such as wearing glasses and face masks, Oticon Own makes wearing hearing aids more comfortable and smoother for everyday life. For added discretion, the Oticon Own IIC is completely invisible in 9 out of 10 ears**.

Life-changing technology in an in-ear hearing aid

Oticon Own is the world’s first hearing aid with a deep neural network (DNN) embedded on a chip*. Designed to learn through experience, the DNN was trained with 12 million real-life sounds to support the brain by providing access to relevant sounds in one’s environment.

Even in complex listening environments like restaurants and office meetings, Oticon Own helps navigate what needs to be heard, reducing listening effort*** and making it easier to take on other tasks. Built on the core of Oticon’s life-changing BrainHearing technology, Oticon Own was developed to give access to the full sound environment, allowing the brain to work more effectively and naturally to understand sounds.

Stay connected to what matters most

Oticon Own was designed for seamless connectivity with a variety of devices, offering the convenience of two-way, hands-free communication with select iPhone® and iPad® devices and live streaming from select Android™ devices+. With Oticon Own, users also get live, high-quality streaming to easily stay connected with friends and family and enjoy their favorite music with easy, discreet control.

For more information about Oticon’s expanded product portfolio, please visit www.oticon.com.

* DNN is only available on Oticon Own 1, 2 and 3.

** Rumley et al. (2022). Oticon own evidence. Oticon white paper.

*** Reduction in listening effort is measured by maximum pupil dilation. Rumley et al. (2022). Oticon own evidence. Oticon white paper

+ Only available in 2.4GHz models. Android devices must support ASHA to allow direct connection to Oticon Own. iPhone and iPad devices must support two-way, hands-free communication. Please visit Oticon.com/support/compatibility for more information and to see which devices are compatible.

Oticon, Inc. – Life changing technology

Oticon is one of the world’s most innovative hearing aid manufacturers, with more than 115 years of experience in the design and development of hearing aids for adults and children. Our comprehensive portfolio of life-changing technology improves not only the quality of hearing, but also the overall quality of life for people with hearing loss. Oticon challenges convention and pushes the boundaries of technology to bring to market hearing solutions that exceed the needs and expectations of people with hearing loss, so they can live their lives without limits. Our innovative BrainHearing™ technology is helping to provide better hearing with less effort, giving the brain the clearest and purest sound signals to decode. For more information visit oticon.com.

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