Report highlighting China’s cultural tourism industry released in Beijing

Report highlighting China’s cultural tourism industry released in Beijing

Hou Xuetong, deputy director of the Jinghe Institute of Culture and Tourism, reveals
Annual Research Report on China’s Cultural Industry and Tourism (2023) in Beijing on February 4, 2024. [Photo provided to chinadaily.com.cn]

From BBQ craze in the old industrial city of Zibo in Shandong to village soccer league frenzy in Guizhou’s obscure Rongjiang County to ice and snow mania turning Harbin in Heilongjiang into the hottest winter destination – 2023 witnessed an explosive revival of China’s culture tourism industry, bringing a variety of online and offline phenomena.

These phenomena are presented in Annual Research Report on China’s Cultural Industry and Tourism (2023)published on Sunday in Beijing by the Jinghe Institute of Culture and Tourism, an institute specializing in China’s culture and tourism industry.

The 2023 report marks the institute’s third attempt to shed light on the country’s recent development in culture and tourism for relevant stakeholders.

The report launched the Jinghe Cultural Tourism Economy Index, a think tank tool designed to measure the development of cultural tourism across China’s provinces, municipalities and autonomous regions based on 34 indicators of three dimensions – resource endowment, coordination of favorable elements and the result. of economic and social benefits.

Beijing leads the Jinghe Index, followed by Zhejiang province, Shanghai, Jiangsu province and Guangdong province.

According to the institute, the index aims to provide a nuanced understanding of regional strengths and opportunities and provide a benchmark for policy formulation and strategic planning in the cultural tourism sector.

“The Jinghe Index can provide a new perspective for local governments and industry practitioners to understand the various logical relationships between the supply side and the demand side of the cultural tourism industry,” noted Li Qiang, director of the management committee. of the National Cultural Industry. Experimental Innovation Zone, during the report presentation event.

Like the previous two reports, the 2023 edition includes a comprehensive analysis of the sectors’ trajectories over the past year, a summary of the ten hottest events in the two increasingly integrated industries based on data from social platforms, and a forecast of ten industry trends. in the year 2024.

In 2023, China’s cultural and related industry enterprises that are above the specified size numbered about 73,000, a year-on-year increase of 5.8 percent, and operating income of 12.9515 trillion yuan ($1.82 trillion), calculated based on of comparable caliber, growing 8.2 percent annually during the year, a growth rate significantly higher than that of the past five years, the report said.

It also indicated that pent-up demand for tourism consumption fueled the rapid recovery of travel as digitalization and related innovations boosted tourism development last year. In 2023, China’s CTA-TEP, an index that measures the development of its tourism economy, returned to the “boom” range, averaging 109.95, close to the level of the same period in 2019, but the number of tourist trips and revenues in the first three quarters were lower than the level of 2019.

Launch event
Annual Research Report on China’s Cultural Industry and Tourism (2023)
HELD in Beijing on February 4, 2024, features two-table cultural tourism and urban vitality. [Photo provided to chinadaily.com.cn]

The ten trends that will shape China’s cultural tourism sector in 2024, predicted by the report, resonated with attendees at the launch event.

The report argued that cultivating new growth points with new business formats holds the key to achieving sustainable development of the cultural tourism industry in the new year, and pursuing a low-carbon footprint and sustainability will become the consensus for the entire sector. .

According to the report, artificial intelligence-generated content or AIGC will power the entire industry chain in 2024, and experience-oriented cultural tourism products that bring people emotional value will gain more market traction.

In addition, the new year, according to the report, will see more cultural tourism products with excellent traditional Chinese cultural elements, rural tourism plays a greater role in coordinating urban-rural economic development, and the silver belt, which have more time and spending power, contribute more to the growth of the cultural tourism sector.

The launch event also featured two roundtables on cultural tourism and urban vitality, attended by industry insiders.

A key academic brand of the Jinghe Institute of Culture and Tourism, the report, published in both Chinese and English, was written by a group of researchers led by Fan Zhou, the institute’s director; Qi Ji, deputy director of the institute; and Jia Xudong, director of the institute’s academic committee.

Launch event
Annual Research Report on China’s Cultural Industry and Tourism (2023)
HELDin Beijing on February 4, 2024, features two-table cultural tourism and urban vitality. [Photo provided to chinadaily.com.cn]

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