Robin Games launches PLAYHOUSE in a brand new category of mobile games

‘Lifestyle games‘ genre debuts with PLAYHOUSE, an innovative, creative interior design game that expands the definition of what a game can be

THE ANGELS, August 30, 2022 /PRNewswire/ — Women-led digital entertainment company Robin games has created a new category in the mobile gaming space, aiming to redefine who a gamer is and what a mobile game can be. Called ‘Lifestyle Gaming’, the genre combines the viral lifestyle content people consume on social media and in their daily lives with game mechanics to deliver a truly creative, interactive experience.

Inspired by the concept of what it would be like to tap into your own Pinterest mood board and design without borders, Robin Games’ The premiere title, PLAYHOUSE, debuts today on the Apple App Store and Google Play Store. This first-of-its-kind interior design game allows players to freely move, rotate, and place furniture and decor in 3D spaces to create the designs of their dreams. Catering to an audience that has a passion for design and creativity, Robin games is excited to collaborate with editorial partners in the home space, including the leading indoor magazine Beautiful House and digital publisher for home and design Hunker. Through these editorial partnerships, PLAYHOUSE will feature design challenges inspired by articles published by its partners, so players can truly immerse themselves in the content they read and love, and design unique spaces based on design tips and projects real life insiders.

Founder and CEO Jill Wilson, a veteran gaming executive behind some of the industry’s most profitable and enduring games like Cookie Jam and Panda Pop, believes that Lifestyle Gaming, starting with PLAYHOUSE, is tapping into a massive untapped market. “We built PLAYHOUSE on the principle that anyone with a phone and a desire to be creative can be a gamer, so we’re catering not only to the existing massive mobile gaming audience, but also to lifestyle enthusiasts who otherwise they wouldn’t have tried. a mobile game,” Wilson said. pun intended,” she added.

At PLAYHOUSE, you can choose from a variety of interior design challenges every day – some of which are hosted by Robin Games’ Editorial Partners – using furniture and decor from over 100 amazing brand partners, such as Article, Chairish, Arhaus, Society6, Lulu & Georgia, Room & Board, and more. Further merging the world of mobile gaming with real-life experiences, all parts – over 6,000 – can be purchased by directing players to the brands’ websites for purchase. The game also features social media tasters including interior designers, artists, fashion bloggers, bakers and more as ‘Nkoqire’ who present time-limited and unique design challenges to players based on their aesthetic.

With over 50% women on their board, management team and company in general, Robin games believes that staffing the company with people who reflect the audience they are trying to reach has given them the edge to create a modern and sophisticated yet relatable product that will appeal to its target demographic. “While 63% of mobile gamers are women, the majority of decision makers in this industry are men,” said Wilson. “Sophisticated games have not been explored enough, but we are leading that change and creating a new, inspiring space for people to engage with mobile games in a modern way.”

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Robin games is a mobile gaming company that creates a new category of digital entertainment that we call Lifestyle Gaming. We are merging the virality of lifestyle content with the engagement and business model of mobile gaming. Our content covers topics you’d find in a digital editorial magazine, the reasons you’ll be compelled to follow an Instagram influencer, and the places your imagination can go when you read a lifestyle blog—fantasies that inspire creativity. We have over 50% women on our board, management team and company as a whole and are committed to creating more opportunities for women in our industry. Our mission at Robin is to shake up the gaming industry, not only by redefining what a modern gaming team looks like, but by developing a new genre of gaming unlike anything gamers have experienced before.

SOURCE Robin games

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