Chip prices

The price of Doritos rose 50% in four years and PepsiCo waited until it lost billions to do something about it

The price of Doritos rose 50% in four years and PepsiCo waited until it lost billions to do something about it

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The skyrocketing prices of Doritos, Lay’s and Cheetos drove away cash-strapped consumers and cost Frito billions. The company is certainly ...