Technology and its impact on sports

The importance of technology in this field

Improving sports performance

Technological advances have enabled athletes to monitor and analyze their performance in real time. Devices like smartwatches and fitness tracking apps provide detailed data on heart rate, speed, distance traveled and other key parameters. This data helps athletes and coaches identify areas for improvement and optimize training strategies.

Injury prevention

Technology also plays a crucial role in injury prevention. From motion tracking devices to biomechanical analysis systems, athletes can identify problematic movement patterns that can lead to injury. In addition, virtual reality has been used to simulate game situations and practice injury-free movements.
Innovation in entertainment.
Technology has transformed the way fans experience sports. High definition streaming, augmented reality and virtual reality have taken the viewing experience to new levels. Fans can now enjoy instant replays, multiple camera angles and real-time data during sporting events.

Judge and decision-making

The introduction of referee assistance technology, such as VAR (Video Assistant Referee) in football, has helped to minimize referee errors and ensure fairer decisions.
In this regard, at Telefónica we have a women’s football team, of which I am also a member, and we have always had support from the company which has also allowed us to improve our training and final results.
Now, the Telefónica team with a total of 20 players, does not let the ball stop rolling. Recently, we have finished the 15th Women’s Football League between companies Autumn-Winter 23-24 23-24 in a very successful second position due to the competition of the teams in the competition, demonstrating the quality and our great experience. In addition, we have two good news:
The company has signed a friendly agreement between the team captains Movistar and Meteco Energía Verde. Both teams are joining forces for the upcoming 7-a-side football tournament starting in April. It is a unique alliance in which players combine technique, technology, endurance, passion and above all the desire to continue playing a sport that is for everyone. This is what the Telefónica team has been doing for more than a decade and will continue to do so, together with Meteco in the upcoming competition.

Their ambition and desire to continue the expansion of a veteran team and equality between companies, leads us to a new Futsal tournament in Mallorca, the second edition of the Mallorca Women’s Tournament.

Data Analysis and Strategy

Technology has democratized access to strategic data and information. Sports teams use advanced data analytics to evaluate player performance, identify patterns of play, and develop competitive strategies. This has leveled the playing field and allowed even the smallest teams to compete with the giants of the sport.

My experience with sports in a technology company

The history of the Telefónica women’s football team is shaped year after year, thanks to its players and always side by side with Telefónica technology. The same players who want to continue the legacy of those early years, as our company has done. Talent retention is one of the most important factors in the new era of the labor market, and promoting initiatives such as sports in the workplace is a good example of this. Diversity, the inclusion of all types of profiles and the pride of belonging to a brand that promotes egalitarian and respectful values ​​yield much more positive internal results than other companies. It is proven. The importance of corporate and technology support for this to happen and for us to continue to celebrate 100 or more years and other titles is essential. Promoting equality in sport and work will be key for generations to come. Together and united, we will always be more.
In short, technology has had a transformative impact on the world of sports, from improving individual performance to evolving the spectator experience. As technology continues to advance, it will likely continue to play a central role in the evolution and growth of the sport around the world.

By admin

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