SHENZHEN, China, August 31, 2022 /PRNewswire/ — Today, Tencent Music Entertainment Group (“TME” or the “Company”) (NYSE: TME), the leading online music and audio entertainment platform in China, announces an exciting new partnership with Billboard. The partnership leverages TME’s leading technologies and Chinese music industry knowledge with Billboard’s global brand authority, leveraging domestic and international markets to promote the influence of Chinese music around the world.
The two parties will launch the “Chinese Music Gravity Project”, a first-of-its-kind initiative dedicated to promoting Chinese music to an international audience. Through a series of collaborations and engaging content features, TME and Billboard will illuminate the diverse stories of Chinese music artists in front of a wide world stage.
Under the partnership, TME and Billboard will combine their expertise to highlight of China music industry and share Billboard’s global content across TME’s extensive channels. This will include TME’s platforms – QQ Music, Kugou Music, Kuwo Music and WeSing. All will feature Billboard’s high-quality content, authoritative charts, global music news coverage and expert recommendations.
“Our partnership with Billboard is the result of TME’s continued efforts in the pursuit of high-quality music and content innovation,” said TC Pan, Group Vice President of TME’s content collaboration department. “Combined with Billboard’s global authority and content platform, TME will provide high-quality content for music fans and enhanced professional services for the Chinese music industry. Our jointly initiated project will bring world-class Chinese music to an international fan base, marking an exciting advance in the global development of Chinese music.”
“We are delighted to partner with TME to promote the global development of Chinese music,” said Mike Van, President of Billboard. “Billboard is committed to elevating emerging artists around the world, and we couldn’t have asked for a better launch partner than TME, a company that, like us, puts artists and fans at the center of everything.”
Looking ahead, TME will continue collaborations with global industry leaders to bring further resources and international exposure opportunities to China. These collaborations will provide support for local musicians and advance the global value of Chinese music.
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Tencent Music Entertainment Group (NYSE: TME) is the leading online music and audio entertainment platform China, using the country’s most popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to use technology to elevate the role of music in people’s lives by enabling them to create, enjoy, share and interact with music. TME’s platform includes online music, online audio, online karaoke, live music streaming and online concert services, enabling music fans to discover, listen, sing, watch, perform and socialize around music. For more information, please visit ir.tencentmusic.com.
Billboard is a global music media brand, a recognized authority among artists, fans and the industry at large. Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues, trends and the ultimate industry charts, including the most comprehensive and respected chart database across all genres of music. Billboard also produces elite conferences and events that regularly bring industry influencers and consumers together around important conversations.
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SOURCE Tencent Music Entertainment Group