These business communication courses can help boost the skills required for a changing workplace in 2024

These business communication courses can help boost the skills required for a changing workplace in 2024

If you ask almost any professional about the most important hard skills, communication is almost always at the top of the list.

The ability to discuss strategy, goals and solutions with others is paramount to any business; communication can really be the make or break for small and large companies. Millions of dollars can be lost every year due to inadequate communication.

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For these reasons, communication skills remain highly desired. Digital communication skills are the second most in-demand technical skill, and communication more broadly—including written, oral, and presentation—remains among the top soft skills in demand by companies, according to Wiley’s Closing the Skills Gap 2023 report.

And with the workplace looking a lot different than it did just five years ago—with more remote work and the integration of AI, for example—the best ways to communicate are also changing.

“Skills today can generally be out of fashion in about three to five years, and that means we have to upgrade skills very often,” says Angie Kamath, dean of NYU’s School of Professional Studies.

Changing communication dynamics

One way forward is to explore business communication courses. While earlier they focused more on writing professional emails, completing research reports, creating effective presentations, today, the area has shifted to focus more deeply on data analytics, customer communication, social influence and social media , notes Kamath.

Social media in particular has created new opportunities for businesses to sell products. According to the Pew Research Center, 3 in 10 adult social media users have purchased a product after seeing it on social media — with the number increasing if it’s mentioned by a content creator they follow.

Because this shift is so far-reaching and impactful, Kamath says integrated marketing has become the most popular master’s program offered by NYU’s school of professional studies. For those working deep in the marketing and communications space – upskilling through a graduate program can be a great opportunity.

For others, completing a certification program or simply taking a single communications course can be a great way to learn the most up-to-date practices—especially in the wake of new technology.

“So we often try to help people understand how to use technology—the flavor of the month or the flavor of the year is AI—but how to use technology to improve what you’re doing from a communication standpoint,” says Kamath. wealth.

At the same time, there are also human dynamics that have changed in the workforce, including around gender, diversity, aging, hybridity, and Gen Z. That’s why, in part, getting out of your algorithm is extremely important to learn new ideas and to have conversations. says Kamath.

“Whether it’s in our work life or work life or personal life like social media, it’s absorbing us,” she adds. “We have to be in our own echo chamber because the algorithm is telling us what to consume.”

Her advice is to find an offering that best addresses your interests and learning desires within three broad skill buckets: human, business enabling, and technical. A course may be able to touch on all three or focus deeply on one topic.

The good news is that there are a variety of program lengths, costs, requirements, and focuses, and while certificates are offered, you can also choose to enroll in individual courses alone. Ultimately, it’s more important to choose the one that best fits your modern career goals as well as your personal circumstances.

wealth has presented some of the offers on the market for you to become proficient in the world of business communication.

Requests: 2 courses to get certified

Cost: $145 per course; $250 for the package

format: Online

Deadline: 10-20 hours to complete the entire package

Examples of courses: Effective business writing; Effective presentations; Communication in cooperation

Cost: 3900 dollars

format: Online

Deadline: 3 months

Examples of courses: Intercultural communication; Persuasive writing; Influential communication without writing

Requests: Take 3 business communication courses to earn certification

Cost: $9660 ($3220/course)

format: Online or in person

Deadline: Within three years

Examples of courses: Information Technology, Finance and Communication; Grant Proposal Writing; Negotiation and Resolution of Organizational Conflicts

Requests: Take 3 18-hour courses to earn certification

Cost: $11,400 ($3,800/course)

format: Online or in person

Deadline: Self-determined

Course examples: Interpersonal Communication and Conflict Management; Written and visual communication; Public speaking for professionals

Requests: 3 basic courses + 3 elective courses to gain certification

Cost: ~$5,400 ($799-$999/course)

format: Online; Instructor-led or self-paced options

Deadline: Within three years

Course examples: Digital Communication in a Changing Workplace; Persuasion in Business: Leadership, Public Speaking and Executive Communication; Strategic Communications and Corporate Storytelling

Requests: Complete 7 courses (5 required + 2 electives)

The cost: ~$6,700 (includes fee, tuition, program materials)

format: Online or in person

Deadline: Self-determined

Course examples: Dynamics of Interpersonal Communication; Crisis Management and Communications: Maintaining image and stability; Social media best practices for the communications professional

Requests: 4 series of courses

The cost: $49 per month

format: Online

Deadline: 2 months (10 hours/week)

Course examples: Business Writing; Graphic design; Successful Presentation Beyond these examples, platforms such as Udemy, Coursera, and edX offer a variety of course offerings in the business communication space.

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