Massive bouquets of flowers called ramos buchónes — some costing hundreds of dollars — are igniting a viral trend ahead of Valentine’s Day and finding an audience in the Twin Cities among social media-savvy florists and their Latino clientele.
These are not your typical bouquets; elaborate arrangements start with about 50 flowers, usually roses, and can go up to 100. Most Minnesota florists don’t do them.
But they’re all over social media, with some #ramobuchon videos on TikTok getting more than 30 million views.
“It’s not a necessity, but it’s a luxury,” said Brittany Vega of Designs By B, who makes and sells the elaborate bouquets from her home in Bloomington. “It’s not every day that a girl gets a big “ramo”. “
Vega, 21, who calls her flower business a side gig between her full-time job and school, said she’s been getting two to five Valentine’s Day orders a day for the past few weeks. It’s her first year selling the deals.
According to a Mexican newspaper, a ramo (Spanish for “bouquet”) buchón is distinctive in its decoration and size. Not only are there lots of roses, but florists like Vega wrap them in carefully folded Korean paper and can add LED lights, glitter, pins, chocolates, ribbons and stuffed animals. Some even include money in the form of folded bills.
Vega isn’t the only florist leading the ramo buchón trend in the Twin Cities. Joselyn Chacon, owner of Siempre Con Amor in Brooklyn Park, was in the middle of a gap year in college when she started selling flower arrangements to a mostly Hispanic clientele.
“We really consider flowers, and especially roses, a language of love,” Chacon said. “Giving someone flowers is really a sign that you appreciate them and that you love them.”
Chacon has since moved to New York to finish college, but still makes occasional trips home to Minnesota to fill orders for her clients. She has planned a week’s vacation to be in town for Valentine’s Day and to fill her orders.
According to Chacon, the Ecuadorian rose is the primary flower used to create a ramo buchón because it is larger and stronger than most other possible flowers.
Prices for bouquets start at around $50, but can go up to more than $400, depending on the number of flowers and customization required. A single bouquet can take a florist anywhere from one to three hours to create.
Bouquets consist of well-arranged roses with most of the leaves cut. They are meant to be displayed as a bouquet and not in a vase, according to Vega, who said she is still waiting to receive one herself. Bouquets are usually used as a grand romantic gesture, but they are also given to friends and family.
“No big deal, but I want one,” Vega said. “I mean, I’m making them for other people and I see how nice it looks. I want one.”
Vega said Valentine’s Day is always a popular day for flowers, but Mother’s Day was just as busy for her last year because she had to schedule two days of orders. Latin American countries do not always celebrate the holiday on the same day as the United States.
Chacon said many of her clients send her photos of bouquets they’ve seen on social media for inspiration. She said she’s always willing to accommodate their wants and needs, but because bouquets can get expensive, she also offers budget-friendly options. Such options can limit customization, but at the same time they allow Chacon to express himself creatively – which can sometimes lead to the creation of a favorite bouquet for florists.
Chacon features different types of flowers in her “free” bouquets. She also works with colors that are not commonly used, such as orange.
“They were very aesthetically pleasing to me, so they’re my favorite to make,” Chacon said. “I did a lot of work for him.”
Both florists are nearing the end of their Valentine’s Day pre-order period, but say they have extra flowers available for last-minute orders.
“Whatever you have in mind, we will work together with you to make it happen,” Chacon said. “Everything we do is with love.”