VW features Retro ID.Buzz in Super Bowl ad ahead of US release

VW features Retro ID.Buzz in Super Bowl ad ahead of US release

  • For its 2024 Super Bowl ad, Volkswagen explores its 75-year history in the United States with a montage of iconic vehicles.
  • The ad eventually shows the ID.Buzz 2025, which could go on sale as early as this summer.
  • The ID.Buzz is expected to have a range of approximately 260 miles and a spacious cabin filled with standard features.

Volkswagen’s 2024 Super Bowl ad traces its 75-year history in the United States, opening with the first VW Beetle steaming through New York Harbor aboard a ship before turning its head on the road. Over the years, we look at several different cars, including the Type 2 Microbus, the Rabbit, the New Beetle and the electric ID.4. The spot ends with Volkswagen’s latest EV, the 2025 ID.Buzz, a stylish electric van inspired by the original Microbus. Although it first debuted for the European market nearly two years ago, the Buzz is still not on sale in the United States, and we’re still waiting for VW to confirm key details, including pricing, trim levels, and range.

When do sales start?

The ID.Buzz will arrive for the 2025 model year, with sales starting this year. When VW finally revealed the US-spec model last year, Volkswagen said the cars would start arriving at dealers by June 2024. However, the company’s website currently only lists 2024 as an arrival date and doesn’t specify a month. . Volkswagen also hasn’t yet announced specific trim levels and pricing for the ID.Buzz, but we predict it will start around $50,000.

Trim levels could end up mirroring those on the ID.4, offering Standard and Pro models, with the latter adding more range. There is also an S trim offered in both Standard and Pro versions that comes with additional features. We expect ID.Buzz to follow a similar structure.

All Details

In the United States, the ID.Buzz will arrive exclusively in long-wheelbase passenger form with three rows of seats. Like the ID.4, the ID.Buzz will come with both rear and all-wheel drive. The former features a single electric motor that produces 282 horsepower, while the latter adds a front motor for a total of around 330 horsepower.

Volkswagen hasn’t revealed range figures for the ID.Buzz yet, but we expect the 86.0 kWh battery to be good for around 260 miles on a single charge. The range of the all-wheel drive version should be around 230 miles. When plugged into a DC fast charger, Volkswagen says the ID.Buzz will recharge from 10 to 80 percent in approximately 30 minutes.

Inside, the spacious cabin is packed with standard features, including 12-way adjustable front seats that are also heated, ventilated and massaged. The second row is also heated as standard and the bench seat can be swapped out for a pair of captain’s chairs. A 10.0-inch digital gauge cluster and 12.9-inch touchscreen are also standard, as are phone mirroring and wireless phone charging. Eight USB-C ports are dotted around the cabin, and Volkswagen offers a 67.4-inch-long electrochromic sunroof.

Although Volkswagen’s announcement was light on details, we expect more information on the 2025 ID.Buzz to arrive in the next couple of months. Along with its airy cabin and competitive engine, the ID.Buzz will trade on the heritage highlighted in Volkswagen’s Super Bowl ad when it goes on sale later this year.

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Caleb Miller started blogging about cars at the age of 13, and he realized his dream of writing for a car magazine after graduating from Carnegie Mellon University and joining Car and Driver the team. He likes strange and obscure cars, aiming to one day own something outlandish like a Nissan S-Cargo, and is an avid motorsports fan.

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