Weigel Broadcasting Co.  and TEGNA’s WQAD will bring Milwaukee Bucks games back to free-to-air television in four cities

Weigel Broadcasting Co. and TEGNA’s WQAD will bring Milwaukee Bucks games back to free-to-air television in four cities

TYSONS, Va., February 8, 2024–(BUSINESS WIRE) — The Milwaukee Bucks are returning to broadcast television in the Quad Cities as part of a new deal with TEGNA Inc’s (NYSE: TGNA) WQAD. These games will be available to nearly 240,000 homes and more than 384,000 people in the Quad Cities. The games will be broadcast on WQAD 8.3 through its HD free-to-air broadcasts and through the channel’s distribution with cable services.

WQAD will have 10 Bucks games on the air this season, starting on Friday, February 23, when the Bucks play at the Minnesota Timberwolves. WQAD is part of Weigel Broadcasting Co.’s newly announced broadcast package from WMLW The M in Milwaukee.

“We are excited to make these Bucks games available to every fan, and every family, in the Quad Cities,” said Jim Kizer, president and general manager, WQAD.

“We are grateful for the confidence of the Milwaukee Bucks and Weigel Broadcasting,” said Brad Ramsey, senior vice president, media operations, TEGNA. “This is an exciting time in sports, and we are pleased to reach additional agreements to bring more games to more fans in more homes.”

The games were previously made available for local over-the-air distribution as part of the NBA’s deal with Diamond Sports Group, owner of Bally Sports Wisconsin. The full 10-game schedule is as follows:



Time (CT)

Friday, February 23

to the Minnesota Timberwolves

9 pm

Friday, March 1

to the Chicago Bulls

9 pm

Monday, March 4

against the Los Angeles Clippers

7 pm

Friday, March 8

at the Los Angeles Lakers

9 pm

Wednesday, March 20

to the Boston Celtics

6:30 p.m

Thursday, March 28

at the New Orleans Pelicans

7 pm

Wednesday, April 3

against the Memphis Grizzlies

6:30 p.m

Friday, April 5

against the Toronto Raptors

7 pm

Wednesday, April 10

against the Orlando Magic

7 pm

Friday, April 12

at the Oklahoma City Thunder

7 pm

“Weigel is excited to help bring Bucks basketball games to viewers on broadcast television, an accessible and affordable option for all sports fans,” said Evan Fieldman, executive vice president of Weigel.

“We are excited to reach Bucks fans on broadcast television,” said Peter Feigin, president of the Bucks Forum and Fiserv. “Over-the-air is an easy and affordable way for Bucks fans to watch our games, and we’re excited to work with Weigel and broadcasters like TEGNA to make them widely available.”

The Bucks will use their own broadcast team of Lisa Byington, Marques Johnson and Steve Novak, with Melanie Ricks reporting from the sidelines for those 10 games.

Free-to-air television offers fans an easy and affordable way to watch the Bucks. Broadcast antennas for viewing over-the-air television are widely available for purchase.


TEGNA Inc. (NYSE: TGNA) is an innovative media company serving the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 US markets, TEGNA is the largest owner of 4 network affiliates in 25 major markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns the flagship multicast networks True Crime Network and Quest. TEGNA provides innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

Check out the source version at businesswire.com: https://www.businesswire.com/news/home/20240208209120/en/


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